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Why do I need an Air Purifier?

The demand for cleaner air is huge. As we move out of a global pandemic, the media seems to place more focus than ever on the contaminated air we breathe. Compounded by global warming and rising pollution levels – both in and out – doors, many of us are beginning to take air pollution seriously.

What is ‘dirty’ air in the home?

Indoor air pollution is dust, dirt, or gases in the air inside buildings such as your home or workplace that could be harmful to breathe in. Poor indoor air quality has been linked to lung diseases like asthma, COPD and lung cancer (British Lung Foundation, 2021).

According to the United States Environmental Protection Agency (EPA), indoor air can be five times as polluted as outdoor air since the lack of circulation indoors can cause many airborne pollutants to thrive inside.

Put simply, Air Purifiers can help eliminate types of indoor pollution, such as dust, dander, and bacteria, keeping the indoor air we breathe cleaner and healthier.

How do Air Purifiers work?

Using a filtration system to process indoor air, Air Purifiers capture harmful pollutants and particles, before pushing clean, purified air back out. Instant Air Purifiers are fitted with automatic sensors to monitor air quality 24/7², adjusting fan speed automatically so the Air Purifier works harder when air quality drops – providing cleaner air in minutes.

Designed to work discreetly in the background, Instant Air Purifiers function without you even realising.

Five Benefits of an Air Purifier

  1. Prevents aggravation of allergies or asthma

Air Purifiers that use a HEPA (high-efficiency particulate air) filter are designed to catch at least 99.97% of particles larger than 0.3 microns. These particles include pollen, pet dander and dust – common irritants for asthma or allergen sufferers. Air Purifiers work to filter out pollen, dust mite, and pet dander particles in your home environment, helping you enjoy cleaner air. The HEPA-13 filter in an Instant Air Purifier captures 99.97% of dust, dander, pollen, allergens, and other ultrafine impurities in the air.³

  1. Reduces chances of airborne viruses

The common cold and flu are spread through tiny pathogens floating around. Therefore, it’s not uncommon for members of one household to fall ill simultaneously (cue the dreaded back-to-school sniffs and sniffles). Air Purifiers can help remove the cause of airborne diseases by capturing bacteria within the filters, cleaning the air that you’re breathing in. Instant Air Purifiers use an advanced 3 layer filtration system and plasma ion technology to remove 99.9% of bacteria, viruses, and mould in treated air.¹

  1. Removes odours

Household smells can be caused by various factors such as cooking, rubbish bins, mould, pets and smoking. Air Purifiers can remove odour-causing molecules from the air, absorbing smells and making the room fresher and cleaner. This negates the use of air fresheners which might contain numerous chemicals that further add to the toxicity of your home’s air.

Instant Air Purifiers are fitted with a carbon filter layer, specifically designed to reduce odours in the home.

  1. Eliminates chemicals in the air

Many of the household items we use on a regular basis such as adhesives, wall paint and cleaners can emit toxins into the air. Although exposure to these chemicals in small quantities may be harmless, routine exposure can be more harmful.

Air purifiers that have activated carbon filters – such as Instant’s Air Purifier – can absorb the chemicals from these items that are in the air, reducing the likelihood of absorbing harmful substances into the eyes, throat or lungs.

  1. Improves sleep

Indoor allergens such as bacteria and dust can trigger allergies, hay fever and viruses. Such conditions can cause various sleep disrupting symptoms – from sneezing and coughing to nose congestion and sore throats. By filtering out allergens in the bedroom, you can help prevent sleep disruptions, allowing for a more restful night’s sleep and increasing your chances of feeling productive and energised during the day. The Instant Air Purifier’s night mode function senses the room’s lighting, turning off display lights and plasma ion generator at night to reduce the fan noise to a whisper quiet level.

Still unsure if you need an Air Purifier in your home. Ask yourself the following questions and see if you answer yes to any of them.

  • Do you want a cleaner home with less dust floating around and collecting on surfaces?
  • Do you suffer from allergies or asthma and want to experience fewer reactions at home?
  • Do you or someone in your household get sick easily, or are you prone to infections?
  • Do you want help reducing the amount of airborne toxins your body ingests?
  • Do you want to reduce the smell of smoke in the home?
  • Do you have a pet and want to reduce the level of dander, hairs, and smells?
  • Do you want to be as healthy as possible in the home?

If you’d like more product information, check out our new range of Instant Air Purifiers and find the full product specification.


Note 1: Based on testing of SARS-CoV-2 conducted in laboratory conditions, using a 13 cubic foot chamber to protect scientists from exposure. Not proven to prevent COVID-19. Performance was measured after 10 air exchanges passing through the air purifier operating at its minimum fan speed and with plasma ion technology on. Actual results of treated air may vary, depending on usage environment (temperature, humidity, room size and shape, nature and number of particulates in air, etc.), placement of the unit, and product usage (operation duration, operation mode, etc.).

Other performance claims are calculated based on testing of a single particulate, A. Niger (mould) E. Coli (bacteria), S. Epidermidis (bacteria) or Phi-X174 (virus), under laboratory conditions following 1 hour of air purifier operation at the maximum fan speed and with plasma ion technology on. Actual results of treated air may vary, depending on usage environment (temperature, humidity, room size and shape, nature and number of particulates in air, etc.), placement of the unit, and product usage (operation duration, operation mode, etc.). Best results with continuous use. For more testing info, go to

Note 2: Sensors have a margin of error of +/- 20 micrograms per cubic metre in detecting changes in air quality.

Note 3: AHAM delivery rate based on filtering pollen, tobacco smoke and dust. It does not relate to viruses or bacteria.

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